The Lancer

Holtz Awarded For Excellence In Marketing Class

Senior Matt Holtz cleans up after a long day in Marketing. Holtz plays a key role in running the Cavalier Connection, South Lake High School’s Store. He does everything from opening up shop to cleaning the counters at the end of the day.

Alexis Waldorf ‘14

Staff Reporter

 After working the hardest in his Marketing class, senior Matt Holtz was awarded the Career Technical Education Award for Excellence in Marketing.

Surprised by winning the award, Holtz insists he didn’t even know there was going to be an award, he was just doing his usual classwork.

“I was excited (when I found out) because I work really hard in that class,” said Holtz. “The best part was the winner’s breakfast, but the recognition will look good to colleges too.”

Holtz , who is planning on going to school for Library Science, says Marketing won’t exactly benefit him. However Marketing teacher Jim Bunting believes differently.

“Matt is looking into studying library science where he will be using his customer service skills to help individuals who are looking to to research,” said Bunting. “He has great work ethic which will insure his success in any industry.”

Superintendent Pamela Balint expresses how Holtz winning not only represents the High School, but the district as a whole.

“We all share a sense of pride and it really gives the student an opportunity to shine in something other than academic ability, no matter how good they are. This award isn’t just for students who are recognized for their 4.0s, but gives everybody an opportunity to shine.”

Career Technical Education (CTE) classes are classes that prepare students for future careers by immersing them in a specific field. These fields include: Marketing (business training and customer service), Culinary Arts, which teaches students how to cook for themselves and how to work in the food business and finally Automotive Repair, which shows students how to work with cars and mechanics. Awards are given every year to students who worked the hardest in each program.

The skills taught in Marketing can be applied to nearly any job. It’s as simple as working with people. For Holtz though, these skills are secondary to his true passion.

“It (Marketing) lets me see a broader perspective of careers, I now know I have what it takes if I were to need a fallback,” says Holtz. “I doubt I will though, nobody really wants to be a librarian.”


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